The human side of B2B marketing

The human side of B2B marketing

Even small can be big Many start-ups today find themselves doing battle in a field of giants. This is especially true in the medical device industry, an industry dominated by powerful multinational companies. The key to standing out and ensuring efficient...
Business objectives in the targeting process

Business objectives in the targeting process

The legend According to legend, Lord Somersby is the father of many great discoveries – but the most famous of them all is probably Somersby Cider, which was the favorite drink of celebrities like Napoleon, Cleopatra, and Newton. The timing seems a little off, but...