In marketing, what do you think is the ideal mix of Vision and Knowledge?

Garrison Group Specialized marketing resource

Services

Destination Planing

Customer Knowledge

Strategy

Implementation

Knowledge Acceleration

About US

Garrison Group is a specialized strategic marketing resource dedicated to achieving exponential growth for our clients all over the world. We have successfully completed projects in more than 30 countries in North America, Europe, Africa, and Asia, spanning all industries.

Together with our clients, we develop strategies that drive top-line business growth by creating customized go-to-market strategies, based on carefully researched customer insights that serve as roadmaps for stronger brand and product value propositions which, in turn, drive fully integrated brand communication programs.

We firmly believe that vision and knowledge set the tone for an inspired strategy. Sometimes it is necessary to start with the knowledge coming from a carefully researched insight that drives the vision for a brand. On other occasions, a strong vision will need knowledge for successful implementation. Garrison Group delivers in both situations.

Paul Garrison

Founder

Ana Matos

Senior Partner

Adina Nica

Partner

Tatiana Zueva

Partner

Our articles

What’s New

Competitive Assessment – Finding the Open Opportunity

One of the most intriguing questions in brand strategy development is how we are going to deal with the competition and the impact they may have on our brand’s position with the customer. As you analyze competitors, you must be open-minded and think about them from a...

A Change in Society as Reflected on Facebook

The phenomenal success of “You are from Rimini if” Understanding why people do what they do has always been my passion. A key aspect of our jobs as marketers is to deeply understand human behavior and to observe how entire societies move in different markets. Even...

Consumer vs. Shopper – Who is the real target?

In an era where digital is becoming pervasive, online shopping is becoming more and more frequent. Traditional brick and mortar retailers are fighting back against the internet’s efficiency and practicality with the proposition of an emotionally engaging shopping...

The Trump Brand

What’s Driving Trump’s Amazing Appeal with American Voters? Whether you are for or against Donald Trump becoming President of the United States, it is undeniable that he is re-defining what voters in America want from their politicians. As with all marketing, to...

Sponsorships – Do they really work?

Drowning in a sea of logos How many times have we seen a football game, a Formula One race, a basketball game, or any other sporting activity with sponsors’ logos floating along the sidelines, on the event poster and website, and as the rather bland background for the...

Marketing Dealing With Nano-Seconds

By Zeynep Ece Coban & Matteo Rinaldi In the last century, we have seen a clear shift in customer behavior from simply buying different products to shopping. The word shopping, over time, has become more and more important and has increasingly grown into a way...

Competitive Assessment – Finding the Open Opportunity

Competitive Assessment – Finding the Open Opportunity

One of the most intriguing questions in brand strategy development is how we are going to deal with the competition and the impact they may have on our brand’s position with the customer. As you analyze competitors, you must be open-minded and think about them from a...

A Change in Society as Reflected on Facebook

A Change in Society as Reflected on Facebook

The phenomenal success of “You are from Rimini if” Understanding why people do what they do has always been my passion. A key aspect of our jobs as marketers is to deeply understand human behavior and to observe how entire societies move in different markets. Even...

Consumer vs. Shopper – Who is the real target?

Consumer vs. Shopper – Who is the real target?

In an era where digital is becoming pervasive, online shopping is becoming more and more frequent. Traditional brick and mortar retailers are fighting back against the internet’s efficiency and practicality with the proposition of an emotionally engaging shopping...

The Trump Brand

The Trump Brand

What’s Driving Trump’s Amazing Appeal with American Voters? Whether you are for or against Donald Trump becoming President of the United States, it is undeniable that he is re-defining what voters in America want from their politicians. As with all marketing, to...