In marketing, what do you think is the ideal mix of Vision and Knowledge?

Garrison Group Specialized marketing resource

Services

Destination Planing

Customer Knowledge

Strategy

Implementation

Knowledge Acceleration

About US

Garrison Group is a specialized strategic marketing resource dedicated to achieving exponential growth for our clients all over the world. We have successfully completed projects in more than 30 countries in North America, Europe, Africa, and Asia, spanning all industries.

Together with our clients, we develop strategies that drive top-line business growth by creating customized go-to-market strategies, based on carefully researched customer insights that serve as roadmaps for stronger brand and product value propositions which, in turn, drive fully integrated brand communication programs.

We firmly believe that vision and knowledge set the tone for an inspired strategy. Sometimes it is necessary to start with the knowledge coming from a carefully researched insight that drives the vision for a brand. On other occasions, a strong vision will need knowledge for successful implementation. Garrison Group delivers in both situations.

Paul Garrison

Founder

Ana Matos

Senior Partner

Adina Nica

Partner

Tatiana Zueva

Partner

Our articles

What’s New

Optimizing In-Store Brand Communications Starts With Packaging

Brand managers typically spend a disproportionate amount of time with their creative agencies in developing TV advertising. As though creating brand preference and purchase intent was the whole ballgame. It’s not. It’s just the start. The brand story we can...

Human Centric Segmentation

Why people do what they do People buy for emotional reasons and then look for rational reasons to explain those emotional decisions. More and more marketers, in B2C or even B2B, are recognizing this primary driver of purchase decisions. They are charging out of the...

Performance Alignment

Getting things done requires the support and commitment of a lot of people inside and outside the company. It is not enough to tell them what you want to do; you must involve them. The ancient Chinese proverb “Tell them and they will forget. Show them and they will...

Experiential Marketing

As marketers, we talk a lot about the brand experience being the cumulative effect of various brand features and benefits that fit the emotional and functional needs of targeted customer segments. But along the way we get lost in agency briefs and the various...

Competitive Assessment – Finding the Open Opportunity

One of the most intriguing questions in brand strategy development is how we are going to deal with the competition and the impact they may have on our brand’s position with the customer. As you analyze competitors, you must be open-minded and think about them from a...

Optimizing In-Store Brand Communications Starts With Packaging

Optimizing In-Store Brand Communications Starts With Packaging

Brand managers typically spend a disproportionate amount of time with their creative agencies in developing TV advertising. As though creating brand preference and purchase intent was the whole ballgame. It’s not. It’s just the start. The brand story we can...

Human Centric Segmentation

Human Centric Segmentation

Why people do what they do People buy for emotional reasons and then look for rational reasons to explain those emotional decisions. More and more marketers, in B2C or even B2B, are recognizing this primary driver of purchase decisions. They are charging out of the...

Performance Alignment

Performance Alignment

Getting things done requires the support and commitment of a lot of people inside and outside the company. It is not enough to tell them what you want to do; you must involve them. The ancient Chinese proverb “Tell them and they will forget. Show them and they will...